P4 becomes part of iliad Group The merger of Play, 3S and UPC sets the stage for the expansion of complete fiber optic services.

The Play Group is becoming a strong business partner for medium-sized, large companies and telecom carriers, combining the expertise and solutions of 3S in the B2B market with the modern telecom infrastructure and services of Play and UPC.

Now Play leverages its position among families and businesses to further enrich product portfolio (Play NOW TV, big packages of data and Broadband offers) and extend to lead into mobile-centric convergence.

Play continued value for money offers, innovation by pioneering full-unlimited and family concepts in Poland.


As a consequence, we succeed to become the leading operator for families and small businesses in 2017.

Play entered the market as the fourth mobile operator in 2007.

Over the next few years, we manager to quickly build a scale 
(close to 15% market share) through innovation and effective execution including 24h MNP process and unlimited on-net offer.