Play is one of the most valuable Polish brands. It debuted with the commercial launch of the company in 2007. For years, it has been the most recognizable and most popular telecommunications brand among mobile operators in Poland.

The success of the brand is evidenced by millions of customers choosing Play services, as well as research and rankings. In the "TOP 200 best brands" poll of the Polish "Forbes" (2023), the Play brand took first place in the "Telecommunications" category.